Still not convinced the Internet is coming of
age? Let our sources prove otherwise with telling
statistics and quotes.
Internet User Growth | Internet
Demographics | E-Commerce Growth
Internet
Growth:
As of April 2002, there were an estimated 165.75
million, or 59.1%, residence of the United States and
Canada online. Comparatively, this number is
estimated to have been at 146.9 million in August 2000,
and 79.4 million in January 1999. The Internet is
rapidly becoming a daily entity in North American life.
Source: NielsenNetRatings
"If the past is a guide, the Internet is likely to continue to grow at a fast and furious
pace."
- National
Science Foundation
Internet
Demographics:
"A collaborative study by Harris
Interactive and 360
Youth revealed that 93 percent of college students
access the Internet in a given month. ... The Harris
Interactive/360 Youth study also looked beyond the
surfing habits and into the buying habits of this
market, and found that this group was responsible for
more than $210 billion in sales last year alone."
- CyberAtlus
In 2002, females accounted for 60 percent of the total
e-commerce sales, compared to 39% back in 1998.
Source: OverCoffee
Productions
E-Commerce
Growth:
Forrester Research
predicts that by 2004, online commerce will reach $6.8
trillion. This huge amount comprises Forrester's
projection for both business-to-business and
business-to-consumer transactions online.
Worldwide e-Commerce
Growth
| |
2000 |
2001 |
2002 |
2003 |
2004 |
%
of total sales
in 2004 |
| Total
($ B) |
$657.0 |
$1,233.6 |
$2,231.2 |
$3,979.7 |
$6,789.8 |
8.6% |
| North
America |
$509.3 |
$908.6 |
$1,498.2 |
$2,339.0 |
$3,456.4 |
12.8% |
| United
States |
$488.7 |
$864.1 |
$1,411.3 |
$2,187.2 |
$3,189.0 |
13.3% |
Source: Global
Reach
"The vast majority of students (81 percent) report
having made an online purchase."
- Greenfield Online
Study, courtesy of CyberAtlus
|
